West Coast Scaffolding Ltd · 2026
11 services, each with its own page
Eleven services, nine towns, one page each.
A scaffolding firm's site built so that every service and every town it covers can answer its own question, instead of eleven trades competing for one page.
What we designed.
- Real site photography as the primary imagery — the firm's own scaffolds, not stock
- The credentials a customer actually checks put above the fold — CISRS, £10m public liability, TG20:21
- One page per service and one per town, so each answers a different question
- A quote route that asks for the job and its rough size, and nothing else
What we built.
- Eleven service pages, nine area pages, and the safety, cost-guide and process pages behind them
- Project gallery with the setup described under each photograph
- Click-to-call on every page, on a single published number
- Local and service-area schema so machines can read the coverage
What it runs on.
- Deployed on Vercel
What the job was.
A new company, not a new scaffolder. The firm is one man with 25+ years on the tools who has gone out under his own name, working for homeowners, roofers, renderers and builders across West Cumbria.
That is a specific problem to sell. There is no track record to point at yet, and the thing being bought — a structure someone else will stand on — is one where the buyer’s real question is whether you know what you are doing. So the site has to answer with what can be checked: the ticket, the cover, the standard, and the work already on the ground.
What we did.
The credentials go first. CISRS qualified, £10m public liability, TG20:21, full RAMS, weekly inspections, a handover certificate before anyone works off it. These sit in the first screen rather than on a page nobody opens, because they are what a site manager is scrolling to find.
One page per question. Eleven services and nine towns, each on its own page. Commercial, domestic, roadside, industrial, heritage, emergency, temporary roofs, birdcage, demolition, bespoke and design; Workington, Whitehaven, Cockermouth, Maryport, Egremont, Cleator Moor, Keswick, Aspatria and St Bees. Someone searching for a temporary roof in Keswick and someone searching for a footway gantry in Whitehaven are asking different questions, and a single Services page can only answer one of them well.
His photographs, not stock. Every image on the site is a scaffold this firm put up. It is the cheapest credibility available to a trade business and it is the thing most trade sites do not do.
One number, no form wall. The phone number is published on every page and the quote route asks what the job is and roughly how big — no estimator, no call centre, no gate in front of a price.
Where it is.
Built and in review with the client ahead of launch. Everything above is on the deployment and can be checked against it; nothing here is a projection, and there are no performance figures quoted because the site has not been public long enough to have earned any.