Aesthetics by Leah · 2026
6 treatment pages, each with its own honest risks
A nurse-led clinic that sells consultations, not syringes.
A clinic site for a Registered Nurse in Carlisle: every treatment explained properly, and nothing that breaks the rules on advertising prescription medicines.
Visit the live site →
What we designed.
- Editorial, full-width layout with the practitioner's credentials in the first screens
- A "what would you like to improve?" picker that narrows treatments by concern
- Lines and wrinkles sold as a consultation, so no prescription-only medicine is ever advertised
- A fixed Call / Book bar on phones, where most clients will arrive
What we built.
- Six deep treatment pages — who it suits, the appointment, aftercare, risks and FAQs
- Prices, FAQs, journal, results slider and clinic policies
- A booking flow that confirms the client is 18 or over before it sends
- Local business and treatment schema so search engines and AI tools can read the clinic
What it runs on.
- Static site, deployed on Vercel
What the job was.
A Registered Nurse setting up her own aesthetics practice on Wigton Road in Carlisle. The work she does is clinical, and the way most clinics sell it is not: countdown offers, before-and-after grids, and treatment names that are not allowed to be advertised to the public at all.
So the site had two jobs. Look like an established clinic from the first day, and stay on the right side of the advertising rules while doing it.
What we did.
Consultation first, everywhere. Every route through the site ends at a consultation, not a basket. Lines and wrinkles is offered only as a consultation, with the prescription-only note kept on that page, so no prescription medicine is named or promoted.
One page per treatment. Each one explains who it suits, what happens on the day, the downtime, the aftercare and the real risks, in plain English. A client should be able to make up their mind before they ring.
Safety on the surface. The 18+ rule, the two-week review and the complication training are stated on the pages a client reads, not in a policy nobody opens.
Built to be copied well. This build is the template behind our graduate website programme for aesthetics academies: the same standard, made in each new practitioner’s name.
Where it is.
Built and live at its preview address ahead of the clinic’s own domain. The photography on it is art-directed placeholder imagery until the practice’s own shoot, and the before-and-after slider is labelled as illustrative until it carries real, consented client photographs. There are no performance figures quoted because the site has not been public long enough to have earned any.